Artisanal Wine: Five Talented Wine Professionals, Five Points of View

What is an artisanal wine, and what are the factors that are necessary to call a wine artisanal? I posed this question to five wine industry leaders. I think what is interesting is although there are factors that certainly can be agreed upon, most of that agreement would be in the care of the production of the product itself. How an artisanal wine is viewed by the public is sometimes blurred, twisted, and manipulated by advertising and public relations. So, these five points of view show different perspectives that both clarify and show the complexity which a consumer needs to weed through to find the difference.

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